July 13, 2022

Accenture to Gain The Strong to Bolster its Trade Transformation Experience in North The united states


The Strong’s experience and features to assist shoppers reinvent and boost up their omnichannel trade enjoy


NEW YORK; July 13, 2022 – Accenture (NYSE: ACN), has agreed to procure The Strong — a trade company fascinated about serving to person manufacturers construct and perform their very own virtual trade channels in addition to set up their logo and gross sales efficiency throughout key North American outlets. The settlement reinforces Accenture’s persisted investments in trade to assist shoppers boost up expansion and maintain relevance. Phrases of the transaction weren’t disclosed.


Known as considered one of Inc. Mag’s quickest rising personal corporations in 2021, The Strong has a song file of rising person manufacturers of all sizes, phases, and verticals via omnichannel retail and direct-to-consumer (DTC) trade.

The Strong will improve Accenture Music’s international trade transformation experience and its talent to all of a sudden construct and perform data-driven virtual trade ecosystems that maximize gross sales efficiency and ship cutting edge advertising and trade stories.


The worldwide virtual trade marketplace is anticipated to achieve $27 trillion in measurement by way of 2027. The marketplace’s important expansion coupled with modified buyer values and the total interplay between manufacturers and shoppers has pushed an larger call for for enterprise-wide trade enjoy reinvention.


Glen Hartman, Accenture Music’s international lead for trade products and services, stated: “Nowadays, each and every corporate is a trade corporate. The B2B and B2C corporations that fast-track their trade transformation around the shoppers’ whole existence adventure will develop neatly into the longer term. By means of embedding The Strong’s set of skill and features into Accenture Music’s, we will be able to proceed to assist our shoppers meet shoppers the place they’re, on their phrases and reimagine purchasing and promoting stories.”


Based in 2015, The Strong supplies a complete suite of omnichannel trade features that power income and potency for manufacturers throughout person items, retail, marketplaces and direct-to-consumer channels. Subsidized by way of records, fueled by way of insights, and dropped at existence via gross sales and operations, inventive, virtual, and patented generation, the corporate builds and executes methods that acquires shoppers, creates immersive stories, and scales manufacturers.


The Strong’s workforce of greater than 400 folks will sign up for Accenture and be a formidable addition to its trade products and services, development upon Accenture’s world-class technique, design, efficiency, generation and large-scale operations features to higher serve Accenture’s shoppers specifically throughout person items & products and services segments, and increasing into top tech, existence sciences — over-the-counter (OTC), media and retail industries for his or her trade wishes.


“We’re so proud to be becoming a member of Accenture Music to execute on our shared imaginative and prescient of serving to the arena’s highest manufacturers power trade and enjoy throughout all platforms and channels,” says Chad Hetherington, founder and CEO of The Strong. “Becoming a member of forces with Accenture will allow us to radically enlarge our features throughout all of the worth chain and gas large expansion and worth to our shoppers and staff.” 


The Strong may be the most recent in a chain of acquisitions that Accenture has made to scale trade experience and excellence, together with Businet Gadget and Tambourine each positioned in Japan, Openmind in Italy, Glamit in Argentina, and Experity in Brazil. The purchase of The Strong is in step with Accenture’s Music technique to deepen its large, scalable set of features throughout product innovation, trade and advertising transformation, gross sales and repair.


Crowning glory of the purchase is matter to commonplace remaining stipulations.


Ahead-Taking a look Statements

Apart from for the ancient knowledge and discussions contained herein, statements on this information free up would possibly represent forward-looking statements throughout the that means of the Personal Securities Litigation Reform Act of 1995. Phrases reminiscent of “would possibly,” “will,” “must,” “most probably,” “anticipates,” “expects,” “intends,” “plans,” “initiatives,” “believes,” “estimates,” “situated,” “outlook” and equivalent expressions are used to spot those forward-looking statements. Those statements contain quite a few dangers, uncertainties and different elements that might motive exact effects to range materially from the ones expressed or implied. Those dangers come with, with out limitation, dangers that: Accenture and The Strong will be unable to near the transaction within the time frame expected, or in any respect, which relies at the events’ talent to fulfill positive remaining stipulations; the transaction would possibly no longer succeed in the predicted advantages for Accenture; Accenture’s result of operations were, and would possibly someday be, adversely suffering from unstable, unfavourable or unsure financial and political stipulations, together with the invasion of Ukraine by way of Russia, the comparable sanctions and different measures which were and proceed to be imposed based on this war, in addition to the present inflationary setting, and the consequences of those stipulations at the corporate’s shoppers’ companies and ranges of industrial task; Accenture faces felony, reputational and monetary dangers from any failure to give protection to shopper and/or corporate records from safety incidents or cyberattacks; Accenture’s industry is determined by producing and keeping up ongoing, winning shopper call for for the corporate’s products and services and answers together with in the course of the adaptation and growth of its products and services and answers based on ongoing adjustments in generation and choices, and an important aid in such call for or an lack of ability to answer the evolving technological setting may materially impact the corporate’s result of operations; if Accenture is not able to check folks and abilities with shopper call for around the globe and draw in and retain execs with sturdy management talents, the corporate’s industry, the usage fee of the corporate’s execs and the corporate’s result of operations is also materially adversely affected; the COVID-19 pandemic has impacted Accenture’s industry and operations, and the level to which it’s going to proceed to take action and its have an effect on at the corporate’s long term monetary effects are unsure; the markets by which Accenture operates are extremely aggressive, and Accenture would possibly no longer be capable of compete successfully; Accenture’s talent to draw and retain industry and staff would possibly rely on its popularity available on the market; if Accenture does no longer effectively set up and expand its relationships with key alliance companions or fails to look forward to and determine new alliances in new applied sciences, the corporate’s result of operations may well be adversely affected; Accenture’s profitability may materially undergo if the corporate is not able to acquire favorable pricing for its products and services and answers, if the corporate is not able to stay aggressive, if its cost-management methods are unsuccessful or if it stories supply inefficiencies or fail to fulfill positive agreed-upon goals or explicit carrier ranges; adjustments in Accenture’s stage of taxes, in addition to audits, investigations and tax court cases, or adjustments in tax rules or of their interpretation or enforcement, may have a subject material adversarial impact at the corporate’s efficient tax fee, result of operations, money flows and monetary situation; Accenture’s result of operations may well be materially adversely suffering from fluctuations in foreign exchange trade charges; adjustments to accounting requirements or within the estimates and assumptions Accenture makes in reference to the preparation of its consolidated monetary statements may adversely impact its monetary effects; Accenture could be not able to get entry to further capital on favorable phrases or in any respect and if the corporate raises fairness capital, it’s going to dilute its shareholders’ possession passion within the corporate; on account of Accenture’s geographically various operations and its expansion technique to proceed to enlarge in its key markets around the globe, the corporate is extra at risk of positive dangers; if Accenture is not able to control the organizational demanding situations related to its measurement, the corporate could be not able to reach its industry targets; Accenture will not be a hit at obtaining, making an investment in or integrating companies, coming into into joint ventures or divesting companies; Accenture’s industry may well be materially adversely affected if the corporate incurs felony legal responsibility; Accenture’s international operations divulge the corporate to a large number of and occasionally conflicting felony and regulatory necessities; Accenture’s paintings with executive shoppers exposes the corporate to further dangers inherent within the executive contracting setting; if Accenture is not able to give protection to or put in force its highbrow assets rights or if Accenture’s products and services or answers infringe upon the highbrow assets rights of others or the corporate loses its talent to make use of the highbrow assets of others, its industry may well be adversely affected; Accenture’s result of operations and proportion value may well be adversely affected whether it is not able to handle efficient inner controls; Accenture is also matter to grievance and unfavourable exposure associated with its incorporation in Eire; in addition to the hazards, uncertainties and different elements mentioned underneath the “Chance Components” heading in Accenture percent’s most up-to-date Annual Document on Shape 10-Okay and different paperwork filed with or furnished to the Securities and Change Fee. Statements on this information free up discuss most effective as of the date they have been made, and Accenture undertakes no responsibility to replace any forward-looking statements made on this information free up or to adapt such statements to exact effects or adjustments in Accenture’s expectancies.

About Accenture

Accenture is an international skilled products and services corporate with main features in virtual, cloud and safety. Combining unequalled enjoy and specialised talents throughout greater than 40 industries, we provide Technique and Consulting, Generation and Operations products and services and Accenture Music — all powered by way of the arena’s greatest community of Complex Generation and Clever Operations facilities. Our 710,000 folks ship at the promise of generation and human ingenuity each day, serving shoppers in additional than 120 nations. We embody the facility of exchange to create worth and shared good fortune for our shoppers, folks, shareholders, companions and communities. Talk over with us at accenture.com.


Accenture Music speeds up expansion and worth for our shoppers via sustained buyer relevance. Our features span ideation to execution: expansion, product and enjoy design; generation and enjoy platforms; inventive, media and business plan; and marketing campaign, trade transformation content material and channel orchestration. With sturdy shopper relationships and deep trade experience, we assist our shoppers perform on the velocity of existence in the course of the limitless possible of creativeness, generation and intelligence.



Julian McBride


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