August 18, 2022

Accenture and Changi Airport Team Lengthen Collaboration to Give a boost to Traveler Enjoy


SINGAPORE; Aug. 18, 2022 – Accenture (NYSE: ACN) and Changi Airport Team (CAG) are increasing their collaboration for the following 3 years to additional become operations and toughen the enjoy for vacationers visiting Singapore Changi Airport. 


The expanded collaboration builds on a partnership between Accenture and CAG that started in 2019 with the established order of a virtual manufacturing facility, referred to as DIVA — for virtual, innovation, ventures and analytics — designed to permit CAG to increase, experiment and release new virtual services and products. 


Below the brand new settlement, the 2 organizations will leverage leading edge applied sciences comparable to prolonged truth, device studying, Web of Issues and edge computing to permit Changi to seamlessly have interaction vacationers at more than a few touchpoints, from earlier than they come on the airport to when they depart. There can be wisdom and talents switch to the CAG workforce.


“Changi Airport Team has at all times put our shoppers first; continuously bettering the airport enjoy and pleasantly delighting our shoppers even if they don’t seem to be travelling,” mentioned Hung Jean, staff senior vice chairman for Endeavor Virtual Ecosystem & Trade at CAG. “On this subsequent segment of our virtual transformation adventure, how we ship the original Changi enjoy, whether or not offline or on-line, to our shoppers stays key. Our imaginative and prescient is to construct deeper relationships with our shoppers and attempt to serve them even higher thru leading edge and interactive virtual answers. We’re satisfied to increase our collaboration with Accenture, who has confirmed to be a treasured spouse being able to mix leading edge design features with generation and business experience.”


Wee Wei Ng, nation managing director for Accenture in Singapore, mentioned, “We have now been running carefully with CAG to enforce virtual improvements and infuse a tradition of experimentation. As the road between the bodily and virtual continues to blur, organizations be able to deal with problems like consider, sustainability, protection, accountable get right of entry to and use, range and extra, serving to set the degree for the long run. We see many new probabilities to deliver much more immersive collaborative, personalised and significant reviews to CAG’s shoppers.”

 From left: Jean Hung of CAG, Ng Wee Wei of Accenture

Adopting a customer-centric method in accordance with speedy prototyping, the 2 organizations will collectively design and roll-out new virtual merchandise throughout Changi. This may occasionally come with, amongst different issues, a brand new loyalty platform that may permit shoppers to earn issues for each spending and touring, redeem loyalty issues throughout channels in a single position and supply extra redemption alternatives, encouraging shoppers to stick engaged and hooked up. By means of integrating knowledge from more than a few assets, the platform will permit Changi to know its shoppers higher, enabling the corporate to offer them with extremely personalised communications, reviews and gives.


Accenture may also enforce a centralized id and get right of entry to control method to lend a hand give a boost to knowledge safety and privateness. This may occasionally get rid of the desire for purchasers to check in thru more than one accounts to get right of entry to other packages.


Divyesh Vithlani, senior managing director and Accenture Southeast Asia marketplace unit lead, mentioned, “We purpose to leverage rising applied sciences comparable to Web3 to lend a hand Changi attach its shoppers, companions and their team of workers to present everybody larger selection and keep watch over over how they paintings, reside, play and be told whilst construction a better sense of neighborhood and tradition. Facilitating wisdom and talents switch to Changi’s staff may also permit Changi to be extra self-sufficient to succeed in higher industry results.” 


About Accenture

Accenture is a world skilled services and products corporate with main features in virtual, cloud and safety. Combining unequalled enjoy and specialised abilities throughout greater than 40 industries, we provide Technique and Consulting, Generation and Operations services and products an Accenture Music—all powered by means of the arena’s biggest community of Complicated Generation and Clever Operations facilities. Our 710,000 other folks ship at the promise of generation and human ingenuity each day, serving shoppers in additional than 120 nations. We embody the facility of alternate to create worth and shared good fortune for our shoppers, other folks, shareholders, companions and communities. Talk over with us at


About Changi Airport Team

Changi Airport Team (Singapore) Pte Ltd (CAG) ( used to be shaped on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) adopted on 1 July 2009. As the corporate managing Changi Airport, CAG undertakes key purposes specializing in airport operations and control, air hub building, industrial actions and airport emergency services and products. CAG additionally manages Seletar Airport (IATA: XSP, ICAO: WSSL) and thru its subsidiary Changi Airports Global, invests in and manages overseas airports.


As one in all Asia’s maximum hooked up world aviation hubs, Changi Airport hyperlinks Singapore to over 120 towns globally, with over 80 airways running greater than 4,000 weekly flights. Jewel Changi Airport, a multi-dimensional way of life vacation spot, opened in April 2019, including to Changi Airport’s buying groceries and eating choices of just about 500 F&B and stores. The arena’s maximum awarded airport, Changi has received over 600 accolades for its constant and very good airport workforce carrier, passenger enjoy and protection requirements.


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Yasmin Quek


+65 6410 8216


Ng Koon Ling (Ms)  

Changi Airport Team

+65 9799 5229


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