Accenture to Achieve Romp to Spice up Emblem Transformation Features and Advance Buyer Enjoy throughout Southeast Asia
Jakarta-based emblem and journey company will improve Accenture Tune’s creativity and emblem considering
JAKARTA; Aug 8, 2022 – Accenture (NYSE: ACN) has agreed to procure Romp, a emblem and journey company in Indonesia famend for its inventive ability and leading edge products and services throughout branding, inventive and function advertising and marketing. The transfer will improve Accenture Tune’s (previously Accenture Interactive) talent to ship inventive and tech-driven emblem studies for purchasers throughout Southeast Asia.
Ranked as one in every of Indonesia’s most sensible 3 inventive and maximum inclusive companies in 2021, Romp boasts sturdy native wisdom and experience in emblem communications, design and virtual operations. It has effectively remodeled manufacturers of all sizes and throughout industries, together with Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Snatch, Google and Godrej.
The intent to procure Romp will improve Accenture Tune’s emblem and advertising and marketing experience, reinforcing its talent to lend a hand purchasers embody new frontiers such because the metaverse and grow to be related, experience-led organizations. It additionally strategically aligns with Accenture’s trade option to lend a hand companies in Indonesia seize alternatives in a post-pandemic financial system that’s poised for considerable expansion — its virtual promoting marketplace is the quickest rising in Southeast Asia and its e-commerce marketplace is estimated to succeed in $53.8 billion in 2025.
Thomas Mouritzen, Accenture Tune’s Southeast Asia lead, mentioned: “Accenture Tune objectives to be our purchasers’ go-to spouse as they reimagine their trade to succeed in long-term expansion. Our deep figuring out of customers and companies, mixed with Romp’s exceptional emblem functions, will increase our talent to harness the continuing generation revolution for customers and types. This can be a tough proposition for our purchasers in search of to win with leading edge considering and hooked up functions in Southeast Asia.”
Divyesh Vithlani, senior managing director and Southeast Asia marketplace unit lead at Accenture, mentioned: “The expansion of the virtual financial system in Southeast Asia is pushing manufacturers to create significant studies to satisfy consumers’ wishes. Corporations are increasingly more searching to faucet synthetic intelligence, knowledge and generation to pressure inventive content material. Romp’s experience with Accenture’s scale will permit us to ship this excellence in some way that’s distinctive to the area.”
Based in 2019, Romp’s staff of greater than 150 folks is at the back of step forward emblem campaigns together with Telkomsel’s “Kuota Ketengan: Salute to Ketengers” that bagged a Highest Ingenious Effectiveness Grand Prix at YouTube Works Awards 2021, Indofood/Indomie’s “The place’s the Noodle” that claimed a Gold award for Indonesia Move-Channel Integration at SMARTIES 2021 and Bebelac’s “Satisfied Trio” that clinched Marketing campaign of the 12 months on the FMCG Asia Awards 2021. The award-winning staff will sign up for Accenture Tune in Jakarta to collectively serve purchasers throughout shopper items & products and services, telecoms and fiscal products and services industries and family-owned conglomerates.
Joseph Tan, Romp’s leader govt officer, mentioned: “We have now at all times believed in harnessing the ability of creativity and serving to purchasers construct sturdy and long-lasting relationships with their consumers. We additionally repeatedly carry ourselves via new considering strategies and approaches. Becoming a member of Accenture Tune will totally converge the emblem storytelling that we adore with Accenture’s tech innovation, enabling us to lend a hand our purchasers actually ship in opposition to countless alternatives with international have an effect on.”
Accenture continues to put money into functions to lend a hand its purchasers pressure expansion via relevance. Closing 12 months, Accenture Tune received Kuala Lumpur-based inventive company, Entropia, to deepen its functions in buyer journey, design and artistic communications.
Phrases of the transaction have no longer been disclosed. Of completion of the purchase is topic to standard final stipulations.
Ahead-Having a look Statements
Apart from for the historic knowledge and discussions contained herein, statements on this information unencumber would possibly represent forward-looking statements inside the that means of the Non-public Securities Litigation Reform Act of 1995. Phrases equivalent to “would possibly,” “will,” “will have to,” “most probably,” “anticipates,” “expects,” “intends,” “plans,” “initiatives,” “believes,” “estimates,” “situated,” “outlook” and identical expressions are used to spot those forward-looking statements. Those statements contain a lot of dangers, uncertainties and different elements that might motive precise effects to vary materially from the ones expressed or implied. Those dangers come with, with out limitation, dangers that: Accenture and Romp won’t be able to near the transaction within the period of time expected, or in any respect, which depends at the events’ talent to meet positive final stipulations; the transaction would possibly no longer reach the predicted advantages for Accenture; Accenture’s result of operations had been, and would possibly one day be, adversely suffering from unstable, destructive or unsure financial and political stipulations, together with the invasion of Ukraine via Russia, the similar sanctions and different measures which were and proceed to be imposed in accordance with this war, in addition to the present inflationary atmosphere, and the results of those stipulations at the corporate’s purchasers’ companies and ranges of commercial job; Accenture faces criminal, reputational and fiscal dangers from any failure to offer protection to shopper and/or corporate knowledge from safety incidents or cyberattacks; Accenture’s trade depends upon producing and keeping up ongoing, winning shopper call for for the corporate’s products and services and answers together with in the course of the adaptation and growth of its products and services and answers in accordance with ongoing adjustments in generation and choices, and a vital relief in such call for or an lack of ability to reply to the evolving technological atmosphere may materially have an effect on the corporate’s result of operations; 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About Accenture
Accenture is an international skilled products and services corporate with main functions in virtual, cloud and safety. Combining unrivaled journey and specialised abilities throughout greater than 40 industries, we provide Technique and Consulting, Era and Operations products and services and Accenture Tune — all powered via the arena’s greatest community of Complicated Era and Clever Operations facilities. Our 710,000 folks ship at the promise of generation and human ingenuity on a daily basis, serving purchasers in additional than 120 nations. We embody the ability of alternate to create price and shared good fortune for our purchasers, folks, shareholders, companions and communities. Discuss with us at accenture.com.
Accenture Tune hurries up expansion and worth for our purchasers via sustained buyer relevance. Our functions span ideation to execution: expansion, product and journey design; generation and journey platforms; inventive, media and business plan; and marketing campaign, trade transformation content material and channel orchestration. With sturdy shopper relationships and deep business experience, we lend a hand our purchasers function on the pace of existence in the course of the limitless doable of creativeness, generation and intelligence.
Contacts:
Sieu Ping Low
Accenture Tune
+65 8182 8545
low.sieu.ping@accenture.com
Yasmin Quek
Accenture Southeast Asia
+65 9049 4273
yasmin.quek@accenture.com
Nova Dien
Accenture Indonesia
+62 811 144 196
nova.dien@accenture.com
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